Marketing Subcommittee Annual Report 2020

submitted by Liza Weisbrod

Current Roster

  • Liza Weisbrod, Chair (2021)
  • Paula L. Hickner (2023)
  • Lynne C. Jaffe (2024)
  • Denise McGiboney (2024)

List of Previous Goals and Progress Made

  • Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA Norfolk 2020 logoed merchandise.
    • This goal was met, as articulated above.
  • Seek to more effectively market the MLA Café Press merchandise through seasonal and occasional plugs.
    • Ongoing. In conjunction with the MLA web managers, merchandise was advertised on the MLA website.
  • Add MLA retro logo to Café Press shop merchandise.
    • Retro logo merchandise is being sold in the Café Press shop.
  • Acquire an array of unique and desirable items to offer at the 2020 Silent Auction in Norfolk.
    • This goal was met, as articulated above.

List of Future Goals

  • Investigate replacement for Cafe Press MLA Shop.
    • MLA Shop relates to fundraising and outreach initiatives of the strategic plan.
  • Investigate virtual Silent Auction.
    • Silent Auction relates to fundraising and outreach initiatives of the strategic plan.
  • Acquire an array of unique and desirable items to offer at the 2021 Silent Auction, if possible.
    • MLA Silent Auction relates to fundraising and outreach initiatives of the strategic plan.
  • Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA Cincinnati 2021 logoed merchandise.
    • MLA Shop relates to fundraising and outreach initiatives of the strategic plan.