Marketing Subcommittee Annual Report 2020
submitted by Liza Weisbrod
Current Roster
- Liza Weisbrod, Chair (2021)
- Paula L. Hickner (2023)
- Lynne C. Jaffe (2024)
- Denise McGiboney (2024)
List of Previous Goals and Progress Made
- Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA Norfolk 2020 logoed merchandise.
- This goal was met, as articulated above.
- Seek to more effectively market the MLA Café Press merchandise through seasonal and occasional plugs.
- Ongoing. In conjunction with the MLA web managers, merchandise was advertised on the MLA website.
- Add MLA retro logo to Café Press shop merchandise.
- Retro logo merchandise is being sold in the Café Press shop.
- Acquire an array of unique and desirable items to offer at the 2020 Silent Auction in Norfolk.
- This goal was met, as articulated above.
List of Future Goals
- Investigate replacement for Cafe Press MLA Shop.
- MLA Shop relates to fundraising and outreach initiatives of the strategic plan.
- Investigate virtual Silent Auction.
- Silent Auction relates to fundraising and outreach initiatives of the strategic plan.
- Acquire an array of unique and desirable items to offer at the 2021 Silent Auction, if possible.
- MLA Silent Auction relates to fundraising and outreach initiatives of the strategic plan.
- Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA Cincinnati 2021 logoed merchandise.
- MLA Shop relates to fundraising and outreach initiatives of the strategic plan.