Marketing Subcommittee Annual Report 2018

submitted by Liza Weisbrod, Chair

Current Roster

  • Liza Weisbrod, Chair (2017)
  • Myrna Layton (2016)
  • Melissa Moll (2016)
  • Allison Rea (2016)

List of Previous Goals and Progress Made

  • Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA Portland 2018 logoed merchandise.
    • This goal was met.
  • Seek to more effectively market the MLA Café Press merchandise through seasonal and occasional plugs.
    • Ongoing. In conjunction with the MLA web managers, merchandise was advertised on the MLA website.
  • Follow up with MLA Archives to create TIFF versions of MLA retro logos; add to Café Press shop to allow for creation of retro-logoed merchandise.
    • Ongoing.
  • Acquire an array of unique and desirable items to offer at the 2018 Silent Auction in Portland
    • This goal was met.

List of Future Goals

  • Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA St. Louis 2019 logoed merchandise.
  • Seek to more effectively market the MLA Café Press merchandise through seasonal and occasional plugs.
  • Follow up with MLA Archives to create TIFF versions of MLA retro logos; add to Café Press shop to allow for creation of retro-logoed merchandise.
  • Acquire an array of unique and desirable items to offer at the 2019 Silent Auction in St. Louis.
    • MLA Shop and Silent Auction endeavors relate to fundraising and outreach initiatives of the strategic plan and are anticipated to make a positive impact in those areas.