Marketing Subcommittee Annual Report 2018

submitted by Liza Weisbrod, Chair

Current Roster

  • Liza Weisbrod, Chair (2017)
  • Myrna Layton (2016)
  • Melissa Moll (2016)
  • Allison Rea
    (2016)

List of Previous Goals and Progress Made

  1. Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA Portland 2018 logoed merchandise.
    • This goal was met.
  2. Seek to more effectively market the MLA Café Press merchandise through seasonal and occasional plugs.
    • Ongoing. In conjunction with the MLA web managers, merchandise was advertised on the MLA website.
  3. Follow up with MLA Archives to create TIFF versions of MLA retro logos; add to Café Press shop to allow for creation of retro-logoed merchandise.
    • Ongoing.
  4. Acquire an array of unique and desirable items to offer at the 2018 Silent Auction in Portland
    • This goal was met.

List of Future Goals

  1. Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA St. Louis 2019 logoed merchandise.
  2. Seek to more effectively market the MLA Café Press merchandise through seasonal and occasional plugs.
  3. Follow up with MLA Archives to create TIFF versions of MLA retro logos; add to Café Press shop to allow for creation of retro-logoed merchandise.
  4. Acquire an array of unique and desirable items to offer at the 2019 Silent Auction in St. Louis.
    • MLA Shop and Silent Auction endeavors relate to fundraising and outreach initiatives of the strategic plan and are anticipated to make a positive impact in those areas.