Marketing Subcommittee Annual Report 2018
submitted by Liza Weisbrod, Chair
Current Roster
- Liza Weisbrod, Chair (2017)
- Myrna Layton (2016)
- Melissa Moll (2016)
- Allison Rea (2016)
List of Previous Goals and Progress Made
- Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA Portland 2018 logoed merchandise.
- This goal was met.
- Seek to more effectively market the MLA Café Press merchandise through seasonal and occasional plugs.
- Ongoing. In conjunction with the MLA web managers, merchandise was advertised on the MLA website.
- Follow up with MLA Archives to create TIFF versions of MLA retro logos; add to Café Press shop to allow for creation of retro-logoed merchandise.
- Ongoing.
- Acquire an array of unique and desirable items to offer at the 2018 Silent Auction in Portland
- This goal was met.
List of Future Goals
- Continue to create and maintain desirable merchandise on the MLA Shop at Café Press, possibly including MLA St. Louis 2019 logoed merchandise.
- Seek to more effectively market the MLA Café Press merchandise through seasonal and occasional plugs.
- Follow up with MLA Archives to create TIFF versions of MLA retro logos; add to Café Press shop to allow for creation of retro-logoed merchandise.
- Acquire an array of unique and desirable items to offer at the 2019 Silent Auction in St. Louis.
- MLA Shop and Silent Auction endeavors relate to fundraising and outreach initiatives of the strategic plan and are anticipated to make a positive impact in those areas.