Advertising Manager Annual Report 2020

submitted by Stephen Mantz

List of Previous Goals and Progress Made

  • Maintain revenues in all three areas of advertising: Notes, MLA website and conference advertising:
    • Notes advertisements for volume 76 (2019-2020) averaged 23 ads and 22 advertisers per issue (including exchange ads with other affiliated societies).
    • Online advertisements on the MLA website saw a strong year. On the MLA homepage, the footer and side-bar were booked the entire year. On the subpages of the site, ads appeared on the side-bar in five of the twelve months. Advertisements were placed by Met Opera on Demand, RIPM and J. & J. Lubrano Music Antiquarians.
    • Conference advertising: 18 advertisers placed 20 paid ads in the in the conference print program. The conference website saw 6 advertisers purchase 9 ads (of the 12 placments available).
  • Continue the ongoing evaluation of advertising policies and procedures. The evaluation continues as a dynamic process, with insights, changes and improvements being noted for inclusion in the next iteration of the Advertising Manager’s Handbook.

List of Future Goals

  • Update the spreadsheet of advertisers. Goal area: Organizational excellence, Objective 1: Develop and sustain the necessary resources to ensure the vitality of the Association, its programs and services.
  • Work to maintain the support of advertisers during the pandemic and beyond. Goal area: Organizational excellence, Objective 1: Develop and sustain the necessary resources to ensure the vitality of the Association, its programs and services.